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Quality of patients life with celiac disease
Bičíková, Michaela ; Křivková, Jana (advisor) ; Vlachová, Marie (referee)
This thesis is dealing with the quality of life of patients with celiac disease. In the theoretical part, I am presenting the characteristics of celiac disease and I am describing its history briefly. For better orientation in the issue, I also joined a description of the anatomy of the small intestine and pathophysiology of celiac disease. In this thesis I am also dealing with incidence of disease, etiology and risk factors participating in the development of celiac disease, symptoms and the different forms, which are related to celiac disease, as well as potential complications and prognosis of celiac disease. An irreplaceable is the role of nurses in diagnosis and targeted screening for celiac disease, therapy and prevention, dispensarization and education of patients with celiac disease about gluten-free diet. I am also describing the problems that patients with celiac disease may encounter in everyday life. Last but not least I am focusing on the general concept of quality of life and also on the quality of life related to health and celiac disease. In the practical part, I am presenting aims and operational hypothesis, methodology of thesis and the characteristics of surveyed population sample. Chapter called the analysis of results includes pie charts showing the questionnaire's items,...
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Marketing as it relates to special diets
Townsend, Carena Ashley ; Cook, Gina (advisor) ; Halík, Jaroslav (referee)
The aim of this thesis is to analyze how marketing communications strategies influence consumers to purchase gluten-free products in the United States and the United Kingdom. This thesis is divided into four chapters. The first chapter focuses on the theory of the marketing mix and marketing communication concepts related to the gluten-free food industry. The second chapter focuses on the history of gluten in food production, the rise and expansion of the gluten-free industry and economic impacts. The third chapter compares the marketing strategies of the Barilla Group by comparing their gluten-free pasta and gluten counterpart in the United States and the United Kingdom markets. The last chapter summarizes the research conducted by the author to understand what are the different influences that impact consumers to purchase Barilla products in both markets.
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Quality of patients life with celiac disease
Bičíková, Michaela ; Křivková, Jana (advisor) ; Vlachová, Marie (referee)
This thesis is dealing with the quality of life of patients with celiac disease. In the theoretical part, I am presenting the characteristics of celiac disease and I am describing its history briefly. For better orientation in the issue, I also joined a description of the anatomy of the small intestine and pathophysiology of celiac disease. In this thesis I am also dealing with incidence of disease, etiology and risk factors participating in the development of celiac disease, symptoms and the different forms, which are related to celiac disease, as well as potential complications and prognosis of celiac disease. An irreplaceable is the role of nurses in diagnosis and targeted screening for celiac disease, therapy and prevention, dispensarization and education of patients with celiac disease about gluten-free diet. I am also describing the problems that patients with celiac disease may encounter in everyday life. Last but not least I am focusing on the general concept of quality of life and also on the quality of life related to health and celiac disease. In the practical part, I am presenting aims and operational hypothesis, methodology of thesis and the characteristics of surveyed population sample. Chapter called the analysis of results includes pie charts showing the questionnaire's items,...
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